Campaign Commencement Reporting
At the start of your SEO campaign, we will conduct a vast amount of research and send you an
initial report with details of the following:
An analysis of your current site performance
Current rankings of your website with selected search engines for a variety of keyphrases. Please see the attached rankings report and explanation for the Enabler website.
The number and percentage of webpages in your website that are currently indexed by the search engines. This is often known as Index Inclusion.
Competitor bench-marking
Competitor bench-marking is the process of analysing the performance and site-architecture of a
website’s main online competitors and searching for potential areas in competitor websites that may
be open to SEO exploitation.
Pancentric will conduct competitor bench-marking for 3 of your biggest online competitors and provide
a summary report containing the following:
Current competitor rankings for selected keyphrases.
Competitor site inclusion and current Google PageRank.
Competitor link popularity and domain popularity.
Main keyphrases that your competitors are targeting.
SEO Goals
Main goals for the SEO campaign will be established including:
Position-based goals for selected keyphrases in search engines
Visitor volume-based goals.
