We're in the Peter Morville camp of UX design principles. UX is a honeycomb of connected customer values, not a standalone endpoint. It's about your business's wider value proposition. Your service must be desirable as well as useable. Our design philosophy makes us well-placed to help you take stock of your offering and translate it into a compelling market proposition.
Our strategy-led engagements start by mapping your as-is customer journeys and defining target audience personas. This work is key to building a successful UX design, and is informed by stakeholder consultations, customer research, analytics and 'as-is' user testing if needed. These outputs serve as guide rails for future user journey and experience design development.
Lean on us to conduct experience-led user research, and we'll work with you to prioritise a digital transformation roadmap to meet your business goals and customer expectations.
Roadmaps are typically phased to offer a continuous delivery of value, to minimise any disruption to your business - it's easier to absorb change in stages. User stories are categorised into 'epics' to maintain focus on your strategic goals. Manifesto-style project summaries are provided to help align your internal stakeholders.
We deliver services to support your business case for change, and use industry-standard tools like Jira to define and track delivery of your user stories.
We create low-fidelity prototypes early in the design process to test and root out key UX issues. Early stage usability testing helps de-risk projects prior to significant IT commitment, and gives you a tangible idea of how your new digital experience renders and where to target key customer journeys. This activity works well as a 'Sprint Zero'. Information Architectures (IA) and user flows are developed alongside low-fi prototypes.
Never has this statement been more true then in UX. If it doesn't work for the user, it doesn't work - period - and your digital investment is at risk. Every dollar spent in user testing is 1,000s saved in misplaced development.
We can create UX designs schemes from scratch, or we can optimise and evolve your existing scheme. Either way, we'd advocate an 'atomic design' system, where a cohesive family of components can multiply and scale consistently to create highly useable UX structures. Our designs build a strong brand identity that engages customers with your business, delivering optimised digital experiences that encourage customer interaction.
Always superb design from Pancentric and the team are great to deal with. Highly recommend.
From service apps to multi-site brochureware estates, our designs take businesses to the next level.
We create high-fidelity, clickable prototypes to stress-test your final UX design and digital customer experience. Hi-fidelity prototyping is especially useful for greenfield ventures and road-testing the cohesiveness and versatility of your new web design schemes, with an interactive, visual representation of the finished product.
Hi-fi prototyping also serves as a valuable design reference for Dev and QA teams, as your project enters its production phase. These tangible prototypes are invaluable for senior stakeholder showcases, or bidding for contracts and external funding.
