10 Sep 2010

BK launches its 1st iPhone app - with Whopper® results

Written by Lauren

Hungry UK followers of the King need look no further than the palm of their hand for their next Whopper® fix. Yesterday afternoon we launched Burger King’s first ever iPhone app and in the 24 hours since its launch we’ve seen some meaty results – 2nd position in the iPhone app lifestyle charts, 21st position overall in the free apps chart, ahead of Angry Birds and Farmville, and 6500+ and growing downloads in less than 24 hours. But we all know the best feedback you can get is that from your end-users so thanks to everyone who has already left comments on the review page, we’re especially fond of Adrian Patten who said “Think its one of the best fast-food apps I have seen.” The app lets hungry customers hunt down their nearest BK® using Geo-location, view store details, map their route then share their whereabouts with their pals and networks on Facebook. You can ‘have it your way’ with the My Meal feature and create your own personal meal then view its nutritional information either as an entire meal or by product. Exclusive offers and vouchers are up for grabs too which of course we made sharable via Facebook so nobody has to miss out on the action. The app is free to download, so check it out for yourself here.