19 Apr 2011
Written by Deborah
Via the Facebook app fans can vote for their favourite Melt 'N Middle flavour – a new BK limited edition burger.
By voting for their favourite to win, one lucky fan who votes for the winning product is in with the chance to win the ultimate BK tasting day for them and a friend.
The campaign is supported by a YouTube video showing behind the scenes footage with Mark Dowding, a Burger King chef, who talks about how he and his team came up with the inspiration for the Melt ‘N Middle range.
The new Melt 'N Middle range will be promoted via the hugely popular iPhone app we designed and developed for Burger King which uses geo-location to guide the hungry hoards to their nearest restaurant and dishes out exclusive location-based mobile vouchers and content.
As well as iPhone promotion the campaign, designed to remind customers that ‘Taste is King’, is also backed by TV advertisements, email marketing and video, outlining Burger Kings commitment to engage with customers via a multi-channel approach.