Take ordinary 18-24 year old blokes and try turning them into enthusiastic advocates of your meaty snack brand. Our online experiment invited 1000s of target lads to get creative by previewing Fridgeraider’s new TV Ad online and then shooting their own ending. The clips got rated by their mates and a wider online audience, with prizes for winners and smiles for the client. The ad made 6th position in the Lycos viral chart.