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Strategy : Site design & build : Online & integrated campaigning

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Petrait

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Pets play a special role in people’s lives. Our online brand campaign for insurer Petplan taps into people’s love of pets with a photo-upload site to create the largest gallery of pets or ‘petraits’ ever. A target of 130,000+ photos will secure a Guinness World Record. The campaign seeks to increase brand engagement among existing and prospective Petplan customers as well as enhance the cultivation base. It’s early days but success has paved the way for different country variations of the site and (coming soon) the introduction of new gallery 'wings' and social media applications.