Strategy : Site design & build : Email marketing
It’s all about self-expression with the BK brand which is why we put a unique stamp on the design of their UK site. Street and graffiti elements were a radical departure from the tried and tested bevel and emboss shine of the other European country sites. The design exercises the core Burger King mantra of having what you want, the way you want it. More than just a pretty face, the site comes complete with a new Content Management System to streamline the process of updating nutrition and allergen data.