Kids just can’t get enough entertainment these days. Our brief was to maximise engagement with CBBC’s wide portfolio of web products priorities as well as increase traffic to TV content on the newly launched CBBC iPlayer.
We redesigned homepage animations and navigational elements to improve user experience and deepen site usage. This included creative development of the brand carousel and creating high-end animation overlays for the embedded media player. Within days of launch traffic to CBBC iPlayer increased and the popular 'Da Dick and Dom Diaries' rose to a top 10 position.