Strategy : Search marketing : Conversion optimisation
Women’s needs are always front of mind but never more so since we won the Search Marketing work for IPC’s flagship portal Good to Know. Our search team has been blogging, indexing and linking deep into the night to achieve a 190% growth in traffic in the first 9 months of activity. We’re also developing strategies to draw women into more sections of the Good to Know site via page redesigns, reworked content packages and campaigning. IPC’s Look magazine is also a client.