Strategy : Online & integrated campaigning: Rich media
It's all change in the pharmaceutical world with new rules on how drugs companies can talk to prescribing doctors. We've worked on alternative channels to market for over 5 years with this global leading player, promoting new Internet-based services and consulting on Web 2.0 plans. Online medical education and a powerful new search engine (to rival Google) have been key recent promotions using web and offline. Our role is EMEAC wide targeting half-a-million doctors. Scope of work includes the design & management of email acquisition and retention programmes.