Design delivery highlights
3rd party data sets were used to enhance an understanding of audience interests behaviours and media consumption.
Current and future state Information Architecture (IA) was developed based on insights from Discovery. Tools like Miro were used to collaborate on design outputs.
User stories were defined and prioritised based on value/complexity mapping.
Low-fidelity wireframes were used to iterate key journeys for desktop and mobile.
Prototypes were developed to support user testing in Norwich University UX Labs close to Moneyfacts headquarters. Recruitment of test participants was based on the agreed Personas. InVision was used for early prototypes, Axure for the later more complex prototypes used in the testing.
Some of the UI concepts were a modern departure from the current site. Others played on trustworthy ‘broadsheet’ conventions with classical design influences.
More classical influences...
Final designs were aligned to existing brand influences. The uplift in site performance cannot be shared for client confidentiality reasons.