Aggregator redesign for Moneyfacts

Project challenge

Moneyfacts covers 95% of UK financial providers - more than aggregators like Confused, CompareTheMarket and GoCompare. Our challenge was to give consumers an easy way to navigate the wide range of products and advice whilst also serving third party ads and sponsored links in the comparison tables. Maintaining Moneyfacts’ independence was key - so too their revenue model. Shown below are 'before' and 'after' design states.

Our approach

Moneyfacts had an older, loyal customer base but there were ambitions to appeal to a new generation. We facilitated directional workshops with a wide cross-section of stakeholders and undertook heuristic reviews, competitor benchmarking, and target audience profiling in partnership with Greenlight. Drawing on these insights, we formalised Personas and progressed UXD and UI development.

Design delivery highlights

3rd party data sets were used to enhance an understanding of audience interests behaviours and media consumption.

Current and future state Information Architecture (IA) was developed based on insights from Discovery. Tools like Miro were used to collaborate on design outputs.

User stories were defined and prioritised based on value/complexity mapping.

Low-fidelity wireframes were used to iterate key journeys for desktop and mobile.

Prototypes were developed to support user testing in Norwich University UX Labs close to Moneyfacts headquarters. Recruitment of test participants was based on the agreed Personas. InVision was used for early prototypes, Axure for the later more complex prototypes used in the testing.

Some of the UI concepts were a modern departure from the current site. Others played on trustworthy ‘broadsheet’ conventions with classical design influences.

Design & build outcomes: