£42,000 increase in year-on-year revenue during the first month
Silverstone wanted to increase online sales by improving the customer experience and appealing to a wider audience. We built a website that boosted revenue and led to us collaborating on a successful marketing campaign.
Silverstone needed a new website that would showcase their products, appeal to a wider audience and improve conversions by optimising the online purchase process. The user experience from landing page to check out needed to be seamless across devices and had to deliver more customers, spending more money.
We started from a service design point of view, using workshops to understand Silverstone’s business objectives and customer needs. Based on the data showing significant spikes on event days, we delivered a transformational mobile-first site that incorporated social, video and e-commerce functionality to deliver a seamless user experience.
Silverstone experienced a £42,000 year on year revenue increase in the first month of the site going live, as well as significant tablet and mobile increases too. As a result of this success, we also delivered the #Silverstone50 campaign, which generated 18,000 price draw entries and 28,000 mentions on Twitter.
£42,000 increase in total year-on-year revenue during the first month
18,000 prize draw entrants for the #Silverstone50 campaign
111,232 votes cast in the #Silverstone50 microsite page