Consumer research to redevelop proposition for School Fee Plan
School Fee Plan is a funding service for private school fees. We undertook research with parents to better understand customer need and evolve the service proposition.
Service Innovation
Concepting new healthcare service for leading insurer
One of the UK's leading medical insurance providers wanted to concept a light-weight healthcare support service that complimented the NHS and offered a potential pathway to private medical.
[Case study anonymised for client confidentiality reasons.]
Desirability focus
The innovation start-point was to assess 'Desirability' drivers. Discovery activities featured stakeholder interviews and co-creation workshops across a target range of patient groups to understand prevailing healthcare concerns and needs.
Storyboards
Research defined key pain-points and current healthcare pathways. Storyboards brought to life a range of future service scenarios
Proposition development
Proposition and messaging focused on speed and access to care. Our work also included future-state service mechanics. Interestingly Babylon Healthcare conceived an almost identical advertising proposition 8 months later (late 2018).
Online RFP journey & portal design
This is RFPs made better. Award-winning investment consultancy firm, bfinance, asked us to take stock of user testing insights and design a best-in-class online RFP service.
New group identity for leading insurer Cardif Pinnacle
New corporate identity for Cardif Pinnacle - now Pinnacle Pet Group as a result of a new ownership structure with JAB Holdings and BNP Paribas