We write about design thinking, service design and digital. You'll also see stories about our company and insights about driving innovation.

Design thinking with the London Market

We brought a new way of thinking to the London Market's innovation shadow council by introducing them to the Design Thinking process.
- Connie Brown (Marketing Manager)

Digital marketing measurement for Insurance

You could have the best digital marketing strategy in the world, but how would you know? Take a look at the appropriate metrics for measuring marketing activities in the insurance industry
- Steve Clark (Data Analyst)

Designer vs Designers

In the era of the customer, design has become pivotal to creating valuable experiences for the end-user. Thinking like a designer can provide great insight into solving the human questions.
- James Downes (Strategy Director)

What blocks innovation?

With the pressure of innovation mounting, companies are still fixated on the old solutions that have no more relevance in the digital era. How can organisations step away from this behaviour and truly innovate?
- Connie Brown (Marketing Manager)

Embracing flexibility with Agile

With an agile framework you can harness the changing view of the customer to implement quick and valuable developments. What should you focus on to make this happen?
- Sean McEmerson (Front-End Development Lead)

Why everyone should learn design thinking

Talking about design thinking can never give you a complete understanding of the process. Take part in one of our workshops to learn a fun and creative way to tackle business problems.
- Connie Brown (Marketing Executive)

Service design your way to growth

Service design, as a new and innovative process, can sometimes feel abstract. However, when it's done well, it can be the key to unlocking the smart growth that all companies crave.
- Murray Cox (Strategy Director)

Existential threats to the insurance industry

Talk of innovation and disruption in insurance is bandied around on an almost daily basis. James Downes looks at some of the most outstanding trends, and asks "is this REALLY innovative?"
- James Downes (Strategy Director)

The role of design thinking in innovation

Innovation is everywhere but practical advice about how to innovate is less prevalent, especially in companies that can't afford R&D labs, incubators or accelerators.
- murray cox (strategy director)

Facilitating design thinking

The beauty of Design Thinking is its unpredictability. Its potential to take things in a surprising direction, even before you’ve grabbed your second coffee.
- Kate Greenstock (Design director)

Scamping…that’s a dance, right?

When I joined Pancentric as UX designer just under 4 months ago I hadn’t heard the word/term scamp or its verb, scamping. It came up in a meeting in reference to me sketching out some ideas.
- Sunil Pithwa (Junior UX designer)

The easiest way to go viral: Don’t plan to go viral

Anyone who works in social media wants a viral hit on their hands. But how do you achieve it? Is it something that has to be driven by a community or can viral campaigns be manufactured?
- rachael pywell (content marketing executive)

Digital. On Paper.

I’ve just returned from an emergency stationery meeting with our Office Manager here at Pancentric, the fabulous Deby. The topic of said emergency? We need more Post-it notes!
- Kate Greenstock (Design Director)

Experience, not content, is now king

Looking through a raft of digital agency websites recently I was struck by a) how many new sites were in evidence and b) how many were playing down their content offers.
- murray cox (strategy director)

Why service design?

How often have you been stuck in an interminable queue on the phone while trying to speak to your bank or insurance company? You’ve probably said to yourself that there has to be a better way. There is, and it’s called service design.
- murray cox (strategy director)