Go-Insur Wins 'Best Usability' in SoftwareSuggest Awards
We're proud to announce Go-Insur received the accolade of 'Best Usability' in Insurance Software in the SoftwareSuggest Awards 2023.
In Pancentric's latest analysis for insurance benchmarking service DigitalBar, we headline how Hastings Direct is leading the way on usability.
It's clear Hastings Direct has invested significantly in its quote & buy experience, scoring high across all of Pancentric's DigitalBar usability assessment categories.
Other car insurer brands are doing good things too, but Hastings leads the pack, on a par with the UK aggregators. Here's our round-up of what good looks like, Hastings style.
Refined, cohesive branding, a good balance between information density and negative space.
onsistent conventions, clear titles, pacey, simple presentation of options, chunky buttons, slick use of data to reduce effort.
Hastings was the only insurer in our spot-check review to do this.
Users can quickly confirm assumptions (informed by 3rd party data) rather than answer more questions.
Natural, simple language, helpful touches and nudges
Distinctly
labelled, easy at-a-glance comparison of features.
Chat, phone, FAQs available throughout the quote & buy journey.
We're proud to announce Go-Insur received the accolade of 'Best Usability' in Insurance Software in the SoftwareSuggest Awards 2023.
Headlined at the Insurance Innovators show late last year, we've now published the largest ever assessment of usability standards undertaken for insurance.
In our latest usability review of UK car insurers, we can reveal popular design practices. Analysis for benchmarking service DigitalBar.