How Burger King Manages High-Volume B2C Voucher Campaigns with Enabler

Global restaurant chain Burger King uses the Enabler email platform for all its high-volume UK email campaigns. Their strategy concentrates on limited-time offers and seasonal menus where voucher redemption is the primary call to action. They required a robust platform and expert support team that could handle this scale, cultivate contact data, and ensure high engagement and deliverability.

The Challenge:

Gaining Audience Insight on High-Volume Campaigns

Burger King needed an enterprise-level system that could do more than just send emails. They needed to deeply understand their audience: to track mobile vs. desktop open rates, check recipient demographics, and cultivate contact data. Crucially, they had to achieve all of this while ensuring high engagement and superb deliverability for their frequent, high-volume promotional campaigns.

The Solution:

An Enterprise Platform with Full-Service Support

We provided Burger King with an Enterprise Enabler licence, giving them access to our enhanced reporting suite, automation tools, and forms. Our expert campaign management team also advises on their cross-channel strategy, email design, build, and deployment.

This partnership allows Burger King to effectively manage high-volume sends, integrate email with social media, and track voucher redemption, all while maintaining an excellent deliverability record.

Key components of the solution included:

• High-volume sender management

• Cross-channel strategy & social media integration

• Promotional mailers with voucher tracking

• Mobile-first creative and production

• Ensuring excellent deliverability

The Results:

Unlocking Critical Mobile Data & Ensuring Deliverability

The Enabler platform and our management services provided the critical insights Burger King needed. By successfully setting up and tracking their email campaigns, the team made a key discovery:

• 30% of all email engagement comes from mobile devices.

This single insight, which they were previously unable to track, immediately informed their creative strategy, placing a new emphasis on mobile-first design. Furthermore, we have consistently ensured superb deliverability rates across all of Burger King's high-volume campaigns.

Conclusion

For a high-volume B2C brand like Burger King, deliverability and audience insight are everything. Our partnership provides both. By offering a robust enterprise platform and expert campaign support, we've enabled the Burger King UK team to not only manage complex promotional and voucher campaigns at scale but also to gain the critical mobile insights needed to optimize their strategy. This case study highlights Enabler's power as a reliable, high-volume partner for the world's top retail brands.