How Enabler Has Scaled with Kidstart for 17+ Years of Email Marketing

Kidstart, an innovative shopping loyalty programme, relies on timely email updates to function. Vital offers and updates must reach members quickly. For over 17 years, Pancentric's Enabler has been their exclusive email platform, scaling from one million to tens of millions of emails per year and becoming the high-deliverability engine that powers their business.

The Challenge:

Delivering Time-Critical Offers at Massive Scale

Vital to Kidstart's business model are timely email updates to members about new retailers and special offers. This creates two core challenges:

1. Deliverability: Many special offers are time-limited, so emails must reach the member's inbox instantly to be effective.

2. Scale: As Kidstart's partner network and member base grew, their email volume scaled exponentially.

They needed a long-term Email Service Provider (ESP) that could guarantee reliability, scalability, and technical excellence.

The Solution:

A Reliable, High-Deliverability ESP

Enabler has been Kidstart's trusted solution since they were appointed as their ESP in February 2008. Our primary focus has been on ensuring maximum reach and timely receipt of all communications.

To optimize deliverability for tens of millions of emails, we have implemented a range of robust authorisation and authentication measures, including a dedicated sending sub-domain, Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and DMARC.

Beyond the technical foundation, Kidstart makes extensive use of Enabler's dynamic merge fields to provide deep personalization, from retailer updates to individual savings reports.

The Results:

A 17-Year Partnership Built on Performance

The partnership's longevity speaks for itself. The email programme has scaled significantly, growing from one million emails in its first year to tens of millions annually. This growth has been supported by consistently strong performance.

• 17+ Year Partnership Demonstrating proven reliability and trust.

• 30%-40% Average Open Rates Consistently achieved across all high-volume campaigns.

• Scaled to Tens of Millions Of time-critical, personalized emails sent per year.

"We've been delighted with the flexibility and reliability of Pancentric's Enabler system and the dedication of the team over our 17 years of partnership. The length of the partnership speaks volumes for the quality of service. Truly amazing - thank you!"

Cem Eyi, Co-Founder, Kidstart

Conclusion

The 17-year partnership with Kidstart is a testament to Enabler's reliability, scalability, and technical excellence. In the fast-moving world of e-commerce, a platform must be more than a tool—it must be a dependable partner. By consistently delivering tens of millions of time-critical, personalized emails with high open rates, we've been proud to be the engine behind Kidstart's growth since day one.