How Petplan Uses Enabler to Automate Complex Email Lifecycle Journeys

As a leading specialist pet insurer, Allianz Petplan needed to deliver highly targeted, distinct communications to two very different audiences: their customers and their veterinary partners.  They chose Enabler to power their email strategy and streamline this complex, large-scale operation.  The platform's ability to simplify templates and the sending process proved a huge benefit, saving the marketing team significant time and making campaigns far more efficient to manage and update.

The Challenge:

Personalizing Quote Journeys at Scale

Allianz Petplan offers many different types of pet insurance cover. This created a significant challenge for their marketing: how to personalize their quote and quote-follow-up emails for every customer's unique policy. The goal was to leverage dynamic content and personalization to dramatically improve the customer journey while simultaneously streamlining the entire email sending process for their team.

The Solution:

A Dynamic & Automated Email Strategy

Our solution was built on Enabler’s powerful dynamic content tool, connected via a custom-built API. This new system allows emails to be triggered automatically based on customer actions.

Instead of managing dozens of separate emails, the Petplan team now manages a single, intelligent, mobile-responsive template. This master template uses dynamic content to ensure every customer sees a version of the email tailored specifically to their needs, leading to a vastly better and more personal customer journey.

Key components of the solution included:

• Bespoke API Integration: To trigger emails in real-time based on quote requests.

• Dynamic Content: To personalize email creative, copy, and calls-to-action based on the specific cover type.

• Strategic Segmentation: To manage complex journeys for both customers and vets.

• Automated Sending Process: To remove manual work and save the marketing team significant time.

The Results:

125% Click-Thru Uplift & 80% Team Efficiency

The streamlining of the email process was a huge benefit for the Petplan marketing team. By replacing a complex manual system with an automated one, they achieved:

• 80% Increase in efficiency for template updates and campaign management.

This internal efficiency directly translated to unprecedented external performance and customer engagement:

• 125% Increase in click-thru rates in the year after launch.

• 50% Increase in open rates in the year after launch.

The Petplan partnership demonstrates the power of solving complex personalization challenges with smart automation. By replacing a manual system with an API-driven, dynamic email strategy, they achieved an 80% gain in operational efficiency and a 125% increase in click-thru rates. This success proves that a streamlined process and a better customer experience go hand-in-hand.

Ready to automate your own complex customer journeys?

Discover what Enabler can do for you.