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RETAIL EMAIL MARKETING / CASE STUDY
How Ralph Lauren Used Email Marketing to Drive 41% Conversion for a Collection Launch
18.7k Submissions & 41% Conversion Rate: A Ralph Lauren & Enabler Campaign
As a global leader in premium lifestyle products, Ralph Lauren needed a high-impact digital campaign to showcase their Summer collection. The goal was twofold: drive brand awareness and execute an enhanced data capture strategy, all while promoting a summer discount. They chose Enabler's Campaign Management team to design and build the complete customer journey, from the initial email to a bespoke, integrated landing page.
The Challenge:
Launching a Collection with Data Capture
Ralph Lauren needed more than just a place to showcase their Summer collection. They wanted to create a complete customer journey that would build brand awareness, promote a summer discount, and, most importantly, serve as a major opportunity for enhanced data capture. The campaign had to seamlessly guide users from an email to a feature-rich landing page.
The Solution:
An Integrated Email-to-Landing-Page Journey
Our team designed a bespoke email and a mobile-responsive landing page to act as the campaign's hub. This landing page was integrated with an Enabler form, which securely fed all captured data back to Ralph Lauren's internal systems.
The page allowed customers to browse three distinct summer looks, view specific products, and then use a store locator feature. As an incentive, users could enter a competition to win their favourite piece directly via the Enabler form.
Key services included:
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Bespoke email & landing page design
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Mobile-responsive build
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Enabler form integration
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Secure data feedback to client systems
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Full campaign management
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Advanced analytics setup
The Results:
A 41% Conversion Rate & 18.7k Submissions
The campaign was a major success, with engagement rates exceeding expectations. All results were tracked via Google Analytics, GTM, and Data Studio, providing the Ralph Lauren team with live updates. The seamless journey from email to landing page to form submission proved highly effective.
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46.1k Sessions - Driven to the bespoke landing page.
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18.7k Submissions - Captured through the Enabler form.
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41% Conversion Rate - Achieved for the campaign.
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