How Zurich Drove 204% Database Growth with Dynamic B2B Email Marketing

As one of the world's leading insurers, Zurich needed a sophisticated way to manage B2B communications across multiple territories. Their key challenge was to launch an ambitious new email cultivation programme for their UK intermediary (broker) channel, replacing a long-standing, costly monthly print publication. They chose Enabler to deliver a 100% personalized, dynamic content solution that transformed their broker engagement.

The Challenge:

Replacing Static Print with Dynamic Digital Engagement

Zurich needed an enterprise email system that could handle their multiple territories and teams. Their most ambitious goal was to launch a new email cultivation programme for their UK intermediary (broker) channel, replacing a costly and impersonal monthly print publication. The solution had to be 100% personalized, delivering content based on each broker's specific interests and their commercial value to Zurich.

The Solution:

A 100% Personalized Dynamic Newsletter

We provided Zurich with an Enterprise Enabler licence to power their new programme. The solution was a content-led, preference-driven newsletter that was 100% individualized on-the-fly.

Instead of a single static email, Enabler's dynamic engine draws from a bank of specialist-authored articles, building a unique newsletter for every single broker. This allowed Zurich to deliver targeted content, messaging, and offers at an individual level, all managed through simple, predefined templates and widgets.

Key components of the solution included:

• Dynamic, preference-driven newsletters

• 100% on-the-fly content individualization

• Simple templates with a WYSIWYG editor

• Widget library for easy content building

• Integration with landing pages

The Results:

204% Database Growth & 50% Cost Reduction

The new dynamic programme was a massive success, completely transforming Zurich's B2B communications. The move from print to a digital, personalized email strategy delivered measurable business impact and significant cost savings.

• 204% Growth In the Zurich broker database.

• 100% Personalization Achieved on all email communications.

• 50% Decrease In production costs by replacing the print publication.

• Measurable Spikes In quote volumes following email sends, with open and click-thru rates well above industry average.

Conclusion

The Zurich partnership is a classic digital transformation success story. By replacing a costly, one-size-fits-all print publication with Enabler's dynamic content engine, Zurich created a 100% personalized communication channel. This move didn't just save 50% on production costs; it delivered true value to their brokers, resulting in a 204% database growth and measurable spikes in quote volumes. This case study proves that investing in genuine B2B personalization drives significant, measurable business results.