Lead & customer nurture

Email Nurture Automation

Specialist insurance email solution powered by Enabler.
Use standalone or integrate with your CRM.email automation software

Building email automation into your insurance lifecycle is a smart move

Dynamic, trigger-based email comms, working around the clock, throughout the year, can dramatically improve quote conversion and wider KPIs across the customer lifecycle, with low effort on your part once configured. The sooner you start, the sooner you realise the benefits. Specialist solution Enabler (sister platform to Go-Insur) is the way to do it, and is already used by many UK leading insurers, delivering successful uplift results.


Email automation across the lifecycle

Increase quote conversion. Upweight comms to improve your lifecycle metrics.

Lead generation

Quote conversion

On-boarding emails

Trigger-based emails

Lifecycle nurture

White labelling

CRM integration

Dynamic personalisation

Unlimited merge fields

A/B testing

Delegated sending

Realtime MI

Self-serve admin

Drag & drop studio

Survey tool

Form builder

Landing page builder

Campaign support


SMS & social media
email nurture campaigns

Start sending automated campaigns in days

Upload your own HTML emails or our design experts can create email templates and manage customer nurture campaigns for you. Enabler's self-serve Drag-and-Drop feature allows for fast email creation in-house. Training and helpdesk on hand.

customer nurture made easy

Personalise. Test. Automate.

Use Enabler's dynamic content to merge any variety of your data into your emails.  Automatically personalise subject lines and/or email content to each customer, increasing the relevance and impact of your email communications.  Split-test different executions and automate long-term programmes using trigger events based on customer actions or inaction. Manage delegated sends from sales teams centrally.

Track campaigns and customer actions

Real-time MI and team alerts

Keep tabs on email performance with a range of dashboard reports. Create alerts for frontline teams to act quickly on customer requests.

Delivering insurers results since 2003

Start-ups. SMEs. Big names.

  • insurance software
  • Everypaw
Case study

Allianz PetPlan

Extensive email automation for leading pet insurance brand Petplan.  Highly personalised campaigns with email content dynamically generated and unique to each customer, using multiple data merge fields fed by a custom-built API. Major performance uplift and process efficiencies achieved.  

Automated nurture emails covering the whole customer lifecycle:

Lead-generation campaigns

Quote confirmation



Lifecycle nurture servicing

Vet channel communications

With you every step of the way


We can create your account today. Upload customer data and run campaigns in days.

CRM & automation

Ready-to-use APIs for CRM. Our team will configure your automation programmes.

UK support team

Training and support always available from our award-winning UK support team.

Request your Email Automation demo