In designing services, we use our design thinking methodology to ensure the customer's voice is heard throughout the process.
Understanding your strategic goals
At the start of every project, we run a collaborative session with all stakeholders to ensure buy-in across the organisation. By introducing the customer view at this early stage, we set the tone for the entire project.
Researching your customers' needs
With the strategic context established, we can start to uncover unmet customer needs. By observing them, empathising with them and understanding what they really want, not what you assume they want.
Collaboratively co-creating a solution
Customers are at the heart of the service design process and that’s why we involve them in co-creating a solution. By combining this with an organisation’s needs, we can develop a range of divergent ideas for innovation.
Building rapid prototypes to test
Using the skills we’ve learnt through many years of agile web development, we build rapid prototypes to test with real people as quickly as possible. Failing fast is a key mantra, so that time and money is not wasted.
Iterating, improving and growing
With user feedback gathered, we make tweaks and iterations at
speed to deliver changes and improvements based on the data we gather. With a
clear opportunity established, we help you to grasp it through growth