Wed dsign & Build

New broker website for Bluefin Group

Bluefin was one of the UK’s leading insurance brokers, now acquired by MMC and part of Jelf. Bluefin's goal at the time was to revamp their digital presence and drive online performance.

New broker website for Bluefin Group

High performance outcome

The design featured a bold on-site search to simplify access to an extensive portfolio of products. The site was built on the Python Django framework. Marketing optimisation achieved a 28% uplift in conversion and a reduced organic CPL of 13%.


Bluefin group website


Results summary

The website generated strong results. 28% year-on-year increase in key conversion rates. 13% year-on-year decrease in organic CPL. 35% year-on-year increase in Google 1st page rankings. 11% year-on-year increase in relevant keyword rankings.