New group identity for leading insurer Cardif Pinnacle

Pancentric Digital develops a new corporate identity for Cardif Pinnacle - now Pinnacle Pet Group as a result of a new ownership structure with JAB Holdings and BNP Paribas

New group identity for leading insurer Cardif Pinnacle

Our brief

To develop a pet brand identity that attracts new corporate partners and employees and promotes the Group as a market-leading, customer-centric, digital-enabled pet healthcare provider.

The branding was to be used as the umbrella identity for multiple pet brands and future ventures in the pet space with a holistic pet healthcare strategy, not just pet insurance. 

The design needed to convey creativity, energy and innovation and support other core values.

Previous successes

Pancentric has previously developed the successful direct pet proposition Everypaw for Cardif Pinnacle and a range of digital campaigns and online customer journeys.

Design outcomes

A range of concepts was developed, the preferred featuring an inventive pet signature device - a continuous, uninterrupted line delineating a cat and dog. Used in the logo and in other settings. 

And their HQ

Photographed from the A1 in June 2023

Online RFP journey & portal design

31 August 2023

This is RFPs made better. Award-winning investment consultancy firm, bfinance, asked us to take stock of user testing insights and design a best-in-class online RFP service.