This is RFPs made better. Award-winning investment consultancy firm, bfinance, asked us to take stock of user testing insights and design a best-in-class online RFP service.
Concepting new healthcare service for leading insurer
One of the UK's leading medical insurance providers wanted to concept a light-weight healthcare support service that complimented the NHS and offered a potential pathway to private medical.
[Case study anonymised for client confidentiality reasons.]
The innovation start-point was to assess 'Desirability' drivers. Discovery activities featured stakeholder interviews and co-creation workshops across a target range of patient groups to understand prevailing healthcare concerns and needs.
Research defined key pain-points and current healthcare pathways. Storyboards brought to life a range of future service scenarios
Proposition and messaging focused on speed and access to care. Our work also included future-state service mechanics. Interestingly Babylon Healthcare conceived an almost identical advertising proposition 8 months later (late 2018).
New corporate identity for Cardif Pinnacle - now Pinnacle Pet Group as a result of a new ownership structure with JAB Holdings and BNP Paribas
Vessel Protect is a digital-first MGA with big growth ambitions and a global outlook, and their start-up needed an fast, innovative Quote & Bind solution, which they found in our Go-Insur solution.