One of the UK's leading medical insurance providers wanted to concept a light-weight healthcare support service that complimented the NHS and offered a potential pathway to private medical.
[Case study anonymised for client confidentiality reasons.]
The innovation start-point was to assess 'Desirability' drivers. Discovery activities featured stakeholder interviews and co-creation workshops across a target range of patient groups to understand prevailing healthcare concerns and needs.
Research defined key pain-points and current healthcare pathways. Storyboards brought to life a range of future service scenarios
Proposition and messaging focused on speed and access to care. Our work also included future-state service mechanics. Interestingly Babylon Healthcare conceived an almost identical advertising proposition 8 months later (late 2018).
Vessel Protect is a digital-first MGA with big growth ambitions and a global outlook, and their start-up needed an fast, innovative Quote & Bind solution, which they found in our Go-Insur solution.
Our brief was to modernise Thomas Miller's digital estate and improve marketing performance.
Design and prototype of British Friend's back-office systems, including their new customer, staff and advisor portals for their quote and buy services.