The innovation start-point was to assess 'Desirability' drivers. Discovery activities featured stakeholder interviews and co-creation workshops across a target range of patient groups to understand prevailing healthcare concerns and needs.
Research defined key pain-points and current healthcare pathways. Storyboards brought to life a range of future service scenarios
Proposition and messaging focused on speed and access to care. Our work also included future-state service mechanics. Interestingly Babylon Healthcare conceived an almost identical advertising proposition 8 months later (late 2018).