Consumer research to redevelop proposition for School Fee Plan
School Fee Plan is a funding service for private school fees. We undertook research with parents to better understand customer need and evolve the service proposition.
One of the UK's leading medical insurance providers wanted to concept a light-weight healthcare support service that complimented the NHS and offered a potential pathway to private medical.
[Case study anonymised for client confidentiality reasons.]
The innovation start-point was to assess 'Desirability' drivers. Discovery activities featured stakeholder interviews and co-creation workshops across a target range of patient groups to understand prevailing healthcare concerns and needs.
Research defined key pain-points and current healthcare pathways. Storyboards brought to life a range of future service scenarios
Proposition and messaging focused on speed and access to care. Our work also included future-state service mechanics. Interestingly Babylon Healthcare conceived an almost identical advertising proposition 8 months later (late 2018).
School Fee Plan is a funding service for private school fees. We undertook research with parents to better understand customer need and evolve the service proposition.
This is RFPs made better. Award-winning investment consultancy firm, bfinance, asked us to take stock of user testing insights and design a best-in-class online RFP service.
New corporate identity for Cardif Pinnacle - now Pinnacle Pet Group as a result of a new ownership structure with JAB Holdings and BNP Paribas