Discovery Service

Usability Benchmarking

UX audit your website to unlock performance 

Optimise your user journeys

Score, Compare & Improve Your Digital Experiences

We all need a health check occasionally, and your website is no different.  We can conduct a UX audit of your website to rank the usability of your digital customer experience, and highlight any pain points that might exist. Our website audit will test your transactional and service journeys, your brochureware, and benchmark these against your competitors with our specialist Usability Scoring System.

Interested to see see how your website performs?  Keen to make new gain and drive conversions?

Delivering You Valuable Insights

How the Usability Scoring System works

Our UX audit covers 5 key usability categories:

Design Scheme

What is the core integrity of your website design like?

Task Orientation

Is your layout logical?  Is it easy for users to perform tasks?


Is your site navigation helpful?  Does it encourage user flows?

Data Entry

How easy, accurate and efficient are your user journeys?

Error Tolerance

Is the site supportive & tolerate user errors in the experience?

Understand Your Performance

An Independent Measure of Your User Experience

Whether your digital experience is designed internally or via partners, our 50-point usability test provides you with an independent assessment of the strengths and weaknesses of your website or digital product, and how this compares with competitors in your sector.

Tests can be undertaken for live and prototype journeys, and your UX audit report provides actionable recommendations that will help improve your digital experiences and conversion rates.

Inside Your Website Usability Audit

Deep-Dive Into The Details

Pancentric's Usability Scoring System has been developed over years of consultancy engagements and across a wide range of sectors and digital settings. 

Each of the 5 key categories (Design, Task Orientation, etc) contains up to 10 usability questions rated on a scale 1-5.  Each category score represents a percentage of the maximum achievable score, and the total score represents the average score of all 5 categories, also combining a sixth Judge's category score. Categories can carry different weightings which change periodically as new usability conventions emerge.

Scores are presented in tabular and radar charts and can be supported with helpful advice and commentaries from Pancentric's Usability Consultants.

A version of the same scoring system is featured on the DigitalBar insurance benchmarking platform - a joint initiative with FinTech consulting firm Altus. 

Continually Optimising

Benefits of Usability Benchmarking

It's not just about improving the performance and customer experiences on your site - it's about taking your digital product to the next level.

Validates Your Design 

Good usability scores help you to build confidence in the design of your digital journeys.

Gain A Fresh Perspective

Our team will give you a robust, independent rehat charts the best design approach for your site.

Guides Future Focus

Gain key insights into your usability performance & specialist advice to identify and focus future efforts.

Gain a Competitive Edge

Competitor benchmarks identify where you have an advantage and where you need to improve.

Start Improving Your User Experience

Speak to Our Usability Consultants

We can undertake a usability review of your digital estate or online service journeys and provide directional and design proposals which can be tested and iterated with users. Delivery times and fees are subject to scope. A free estimate can be provided.

Request a Usability Scoring Test