Usability benchmarking

Optimise your user experience

Score, compare and improve the usability of your digital journeys

Rank the usability of your transactional and service journeys, and your online brochureware, and benchmark this against your competitors with our specialist Usability Scoring System.


Gain the competitive edge

An independent measure of usability

Whether your digital experience is designed internally or via partners, our 50-point usability test provides you with an independent assessment of the strengths and weaknesses of your offering, and how this compares with competitor propositions in your sector. Tests can be undertaken for live and prototype journeys.

Usability radar chart


Pancentric's Usability Scoring System has been developed over years of consultancy engagements and across a wide range of sectors and digital settings. In late 2022, a version of the same scoring system is being featured on the DigitalBar insurance benchmarking platform - a joint initiative with FinTech consulting firm Altus. 

Delivering Valuable Insights

How the Usability Scoring System works

The Scoring System covers 5 key usability categories:
Design scheme

Design scheme

Core integrity of the design system

Task orientation

Task orientation

Logic, layout, status information



Helpfulness of the site behaviour

Data entry

Data entry

Ease, accuracy and efficiency of journeys.

Help & error tolerance

Help & error tolerance

Wider support & tolerances of the experience

Each category contains up to 10 usability questions with each question rated on a 1-5 scale.

Each Category score represents a percentage of the maximum achievable score and the total score represents the average score of all 5 categories also combining a sixth Judge's category score. Categories can carry different weightings which change periodically as new usability conventions emerge and older conventions commodities.

Scores are presented in tabular and radar chart form and can be supported with helpful advice and commentaries from Pancentric's Usability Consultants.

Continually Optimising

Benefits of usability tests

Validates your design scheme

A good usability score will build confidence in the design direction of your digital journeys.

Fresh prespective

Design teams get a robust, independent view on a new or current digital design approach.

Guides future focus

Comprehensive ranking across key usability criteria & specialist advice help identify where to focus future efforts.

Gain a competitive edge

Competitor benchmarking identifies where you have an advantage and where you need to improve

Speak with one of our Usability Consultants

We can undertake a usability review of your digital estate or online service journeys and provide directional and design proposals which can be tested and iterated with users. Delivery times and fees are subject to scope. A free estimate can be provided.

Request a Usability Scoring Test