New campaign promotes the benefits of etrading for MGAs

The guerilla campaign, set in City of London tube stations, highlights the benefits of e-trading for MGAs and the ease of adoption with a PAS solution like Go-Insur.

Online broker portals have seen rapid growth in the MGA space in recent years with the rise of more versatile tech and new thinking around broker support and servicing.

Go-Insur PAS has championed the trend winning multiple awards for its work with MGAs, notably MGA Initiative Of the Year (MGAA), Most Agile Insurance Technology Provider (Insurance Post) and Technology Partner of the Year (Insurance Times).

Commenting on the new Go-Insur campaign, Director Simon Fenn says;

E-trading offers MGAs a game-changing hybrid model where online servicing can combine with old-school broker collaboration - email, phone, in-person. It's not one or the other, it's about doing both and getting the balance right, combining more sales volume and efficiency with strong client partnership.

Pancentric's Go-Insur team has helped MGAs achieve treble digit growth through shrewd deployment of e-trading and traditional relationship management.   

The Next Stop campaign is due to run throughout Q1 2026 and highlights a range of e-trading benefits including;

 -  24/7 quote & bind, invaluable for MGAs working across timezones

 -  Efficient straight-through processing, even on some complex risks

 -  Increased sales volumes, scale affordably, keep team sizes tight

 -  AI capture long proposal forms, no manual keying, more productive use of staff

 -  Step-changes to the harnessing of structured data, improved risk management

 -  More reliable reporting, trust building with capacity providers