Relationship
2014 - Present
Sector
Insurance
Services
Web Design & Build
Key fact
Middleware beats legacy issues
Mutual insurer British Friendly wanted to re-engineer their online quote & apply to increase conversion rates but they were hand-tied by backend systems. Our middleware solution prevailed.
Front-end transformation
Our middleware solution enabled us to transform the front-end digital experience without changing the legacy backend systems. Quote application times were halved and medical interview bookings automated. Design of the new quote & apply journey was informed by research with IFA users.
Responsive web design
Our digital work also included a responsive web design & build in Python Django. British Friendly has since overhauled their branding. 2015 designs shown below.
