Bold design outcome
The final 'CyberReady' solution gave kids and teachers a fun & flexible classroom toolkit to address issues as diverse as cyber-bullying and screen-time overload. Instead of second-guessing issues or pre-defining outcomes, the toolkit allowed participants to focus on the cyber areas that most concerned or excited them on the day of the class and to collaboratively workshop possible solutions together. No right or wrong - just a set of tools to help socialise the issues and ways forward.
Early graphic concepts for the gamefication-style identity;
Final pack came complete with canvases and cut-outs to help kids creatively explore different cyber scenarios and coping mechanisms. For more details of the kit, click here to visit a dedicated page on Ecclesiastical's website.
“It would have been easy for us to default to run-of-the-mill leaflets and comms - ticking the corporate sponsorship box as it were. Instead we dug deeper, applying tried & tested innovation principles that put customer-centricity at the heart of the design process. The programme outcome was a breath of fresh air and is set to make a real difference to how kids deal with the good, the bad and the ugly of the web. Well done Pancentric for an exceptionally good approach and programme outcome.”
Nicholas Hartley, Head of Business Improvement & Innovation, EIG