Eager to transform the pet insurance industry, Cardif Pinnacle approached us wanting to establish a lively, contemporary brand which would stand out from the competition.. To increase their market share, they wanted to be more direct to a younger audience, meaning their approach had to be original and exciting.
There are many factors to be considered when launching a new brand. Working with Cardif Pinnacle we created and launched a new holistic pet insurance brand which would focus on celebrating pets and their relationship they have with their owners.
For this project we worked closely with a branding agency to perfect the Everypaw brand - developing a vibrant, fun brand which stands out not only in tone but in its ability to engage with its audience. Working alongside a third party software developer, we launched the CMS enabled website and met our short deadline.
As Everypaw were lead sponsors of the National Pet Show 2017, we had an ambitious 8 week deadline to hit. It was imperative that we maintained frequent contact with the Cardif Pinnacle team to continue reaching and exceeding targets in line with the unveiling of the new brand.
Key to the successful launch and effectively introducing Everypaw to the market was the multitude of digital marketing activities we implemented:
- Technical SEO audit, backlink analysis and content migration plan to transfer as much value as possible from the old domain.
- Content strategy, planning and production for the new website, including building a hub of articles, breed guides and resources for pet owners.
- Planning and creation of PPC campaigns.
- Paid social campaigns including Facebook Live vet chats, Instagram photo competitions and the Pet Show teaser video and ticket giveaway.