2017 - 2018
Insurance
Service Innovation
8-week innovation
One of the UK's leading medical insurance providers wanted to concept a light-weight healthcare support service that complimented the NHS and offered a potential pathway to private medical.
[Case study anonymised for client confidentiality reasons.]
Desirability focus
The innovation start-point was to assess 'Desirability' drivers. Discovery activities featured stakeholder interviews and co-creation workshops across a target range of patient groups to understand prevailing healthcare concerns and needs.
Storyboards
Research defined key pain-points and current healthcare pathways. Storyboards brought to life a range of future service scenarios.
Proposition development
Proposition and messaging focused on speed and access to care. Our work also included future-state service mechanics. Interestingly Babylon Healthcare conceived an almost identical advertising proposition 8 months later (late 2018).
