Life Fitness wanted a new way to educate their workforce about products in order to boost sales and improve customer service. Previous attempts to engage their 600-strong sales team had failed and off the shelf e-learning systems didn’t fit the bill. They required a transformational digital approach.
By looking at the problem from a service design point of view, we identified competition as the thing that makes sales and sports people tick. We built this into a new e-learning solution, the Life Fitness Academy, which combines video tutorials, tests and league tables with gaming and social features.