Our design development was rooted in research with sales teams. It was clear many sales people saw product education as a chore - a distraction from hitting targets. The e-learning solution needed to be easy and engaging to use and play on sales people's competitive instincts. Cue gamification.
The core learning mechanism was 'watch a movie, take a test'. Movies were short videos produced by the Life Fitness product team. Tests were against the clock. Badges were awarded for first-time activities, high scores, fastest times, hitting education targets, national and international league positions etc. Sales people could brag about their successes to colleagues via a community feed. The platform identified weak knowledge areas to help target future product education.