Relationship
2013 - Present
Sector
Property
Services
Web design
Key fact
Premium site for landmark building
The Shard owners needed to put their new building on the digital map and drive occupancy targets. We were invited to develop the website based on our previous work for Bluewater.
A vertical city was born
The web project was part of a place making strategy setting out the vision and benefits of the Shard's “vertical city” and the surrounding London Bridge Quarter. The website had to promote the innovative use of space and drive interest in the apartments, hotel, restaurants, bars, and offices.
Results summary
The web investment drove strong results: 64% Increase in organic visibility since the site launched. #1 Position for double (1528) the number of keywords. 63% Increase in organic mobile traffic. 36% Increase in overall organic sessions.