Enterprise Email Campaign Management

his is a common question about cost vs. value. While a single in-house marketer is great for brand knowledge, outsourcing gives you immediate access to an entire team of email campaign management and automation specialists. This provides a greater depth of expertise in strategy, compliance, deliverability, and complex automation setup, all for a single, predictable cost. You eliminate the need for internal training on niche platform features and can scale your campaign output almost instantly.

Yes, building and managing sophisticated email automation is a core part of our service. We don't just send one-off campaigns. Our team's specialists will design, build, and optimize your complex, multi-step customer journeys, such as new customer onboarding, lead nurture sequences, and re-engagement campaigns, all fully integrated with your CRM.

Our process is collaborative and transparent. It typically follows four steps:

1. Strategy & Briefing: We work with you to define clear KPIs, campaign goals, and audience segments.

2. Design & Build: Our team designs brand-compliant, mobile-responsive templates and builds the technical automation workflows.

3. Test & Deploy: We manage all A/B testing, list segmentation, and final approvals before launching the campaign.

4. Report & Optimize: You receive comprehensive reports showing performance against your goals, along with actionable insights for the next campaign.

Our onboarding is streamlined to get you results quickly. It starts with a kickoff call to define your brand, goals, and technical requirements. Our specialists then audit your data and begin CRM integration. When it comes to email design, we're flexible: we can design new templates for you, advise your team on best practices, or work with your designers to import and test your existing HTML code. Finally, we'll set up a simple, transparent way to handle approvals and reports, ensuring you're fully set up and ready to launch your first campaign.

Absolutely. We specialize in managing complex, enterprise-level email programs. Our platform and expert team are set up to handle multi-brand portfolios, each with its own unique brand guidelines, audiences, data rules, and reporting.

Yes, our automation specialists handle the full technical setup. This is a key part of our service. We manage the mapping of your data fields, integrate directly with your CRM (e.g., Salesforce, MS Dynamics), and build the advanced audience segments needed to power your highly personalised, automated campaigns.

You have as much control as you want. Our service is flexible and fully transparent. Your team will get full access to the Enabler platform, so you can have a total view of all campaign reports and analytics at any time. While we can manage everything for you, you'll also have the ability to go in, review, and even tweak campaigns yourself. We'll work the way you want to—whether you just want to give final approval or be more hands-on.

We measure success against the specific, data-driven goals set in the strategy phase. This includes key email metrics like open rates, click-through rates, and conversion rates, as well as the high-level business impact. We track Return on Investment (ROI) by comparing the revenue and qualified leads generated from our campaigns against the cost of our service.