Design Innovation

Cyber safety design for Ecclesiastical

Ecclesiastical Insurance Group (EIG) is an ethical insurer specialising in the education sector (among others). As part of their sector strategy, we were asked to design a programme to help protect children from the risks of Cyber. The outcome was a refreshing change from the standard approach.

Cyber safety design for Ecclesiastical

Fresh thinking

Cyber safety education for children tends towards scare-mongering by older age groups and uninspiring information leaflets. Our ambition was to create something more balanced, engaging and empowering for the target 8-12 year olds.

 

Collaborative approach

A key principle of our approach was to work directly with the children themselves as well as teachers and parents; to listen to their issues first hand and to test and iterate the solution collaboratively to maximise relevance and take-up. Collaboration exercises included 'customer empathy mapping' and clustering insights.

 

Different programme concepts were story-boarded on the strength of the insights and played back to stakeholders who then helped iterate a final approach.

 

 

 

Bold design outcome

The final 'CyberReady' solution gave kids and teachers a fun & flexible classroom toolkit to address issues as diverse as cyber-bullying and screen-time overload. Instead of second-guessing issues or pre-defining outcomes, the toolkit allowed participants to focus on the cyber areas that most concerned or excited them on the day of the class and to collaboratively workshop possible solutions together. No right or wrong - just a set of tools to help socialise the issues and ways forward.

Early prototype:

Early graphic concepts for the gamefication-style identity:

Finished design:

Final pack came complete with canvases and cut-outs to help kids creatively explore different cyber scenarios and coping mechanisms.

For more details of the kit, visit a dedicated page on Ecclesiastical's website.

“It would have been easy for us to default to run-of-the-mill leaflets and comms - ticking  the corporate sponsorship box as it were. Instead we dug deeper, applying tried & tested innovation principles that put customer-centricity at the heart of the design process. The programme outcome was a breath of fresh air and is set to make a real difference to how kids deal with the good, the bad and the ugly of the web. Well done Pancentric for an exceptionally good approach and programme outcome.”

Nicholas Hartley, Head of Business Improvement & Innovation, EIG