New group identity for leading insurer Cardif Pinnacle

Pancentric Digital develops a new corporate identity for Cardif Pinnacle - now Pinnacle Pet Group as a result of a new ownership structure with JAB Holdings and BNP Paribas

New group identity for leading insurer Cardif Pinnacle

It's been a year under wraps, but Pancentric is pleased to reveal its involvement in a new Group identity for Cardif Pinnacle.

Back in early 2022, JAB Holdings and BNP Paribas signed a deal to provide pet insurance products and other pet healthcare services throughout the UK, EMEA and Latin America, and to do this under a new umbrella brand - Pinnacle Pet Group. The strategic partnership followed JAB’s recent acquisitions of leading U.S. pet insurance businesses, expanding its global pet insurance platform.

Says Simon Fenn, Director at Pancentric Digital, "We've had a great track record with Cardif Pinnacle most notably developing a direct pet proposition brand for them - Everypaw - as well online customer journeys and new servicing prototypes. It was fantastic to extend our work into the Group rebrand project."

Pancentric's work was undertaken over 3 months during 2022 featuring a range of concepts that were iterated into the identity you see in the public domain today. 

Click here for more details about the project and to see the designs.