Email Strategy & Insights

Enabler Blog

The inbox is a war for attention. This is your strategic playbook.

Explore expert insights on data, automation, and deliverability to cut through the noise and drive measurable ROI.

A Strategic Guide to A/B Testing in Email Marketing

29 July 2025

Stop guessing and start making data-driven decisions. This strategic guide breaks down how to run A/B tests properly, what elements to test (from subject lines to CTAs), and how to get results you can actually trust to improve your ROI.