Beyond Opens & Clicks: Measuring True Email Marketing ROI
Go beyond surface-level email stats. This guide covers tracking conversions, attributing revenue, and analyzing post-click data using UTMs—the metrics that unlock true ROI and guide strategy.
Email Strategy & Insights
Enabler Blog
The inbox is a war for attention. This is your strategic playbook.
Explore expert insights on data, automation, and deliverability to cut through the noise and drive measurable ROI.
B2B Email Testimonials: Drive ROI & Accelerate Sales
Break down how to use customer testimonials as a strategic B2B sales tool in your email marketing. It explains how social proof de-risks high-value purchases, builds authority, and accelerates your sales cycle, moving beyond simple trust-building to drive measurable ROI.
Mastering Email Preview Text: Your Second Chance to Drive Opens
That snippet after your subject line? It's crucial! Learn how to master email preview text (preheaders)—including the whitespace hack—to avoid defaults and entice more opens.
Email Marketing Analytics: The Key Metrics Driving ROI
Stop drowning in data. This guide cuts through the noise, highlighting the 6 essential email marketing metrics (Open Rate, CTR, Conversions & more) you actually need to track to optimize campaigns and definitively prove your ROI.
Mastering the Subject Line: Strategies for Higher Open Rates
Don't let your emails die unopened. This playbook details how to craft compelling subject lines—balancing clarity, mobile limits, personalization, and urgency—to capture attention and drive results.
Landing Pages: The Crucial Link Between Email Click & Conversion
Are your email clicks hitting a dead end? Learn why dedicated landing pages are crucial for focus, message match, and driving higher conversions than generic website links.
Re-Engaging Inactive Subscribers: A Strategic Guide to List Health
Inactive subscribers hurt your ROI & deliverability. Learn how to define inactivity, run targeted re-engagement campaigns, and strategically prune your list for optimal health.
Why Buying Email Lists Will Damage Your Brand and ROI
Tempted to buy an email list for fast leads? This post breaks down the 6 critical risks to your brand, from destroying your sender reputation to severe GDPR violations, and explains why organic list building is the only way to grow.
Why Email Authentication is a Business & Security Imperative
Why new rules from Google and Yahoo have made email authentication a critical business issue. It breaks down the essential roles of SPF, DKIM, and DMARC for enterprise security, brand protection, and ensuring your marketing emails actually reach the inbox.