AMP for Email (Dynamic Email): Hype vs. Reality for Marketers
Dynamic email via AMP: Revolution or niche tool? Explore the benefits (in-email actions), major challenges (Gmail focus, complexity), and strategic considerations for enterprise use.
Email Strategy & Insights
Enabler Blog
The inbox is a war for attention. This is your strategic playbook.
Explore expert insights on data, automation, and deliverability to cut through the noise and drive measurable ROI.
Video in Email Marketing: Strategies for Engagement & Compatibility
Boost email engagement with video! Learn the reliable ways (linked images, GIFs) to incorporate video effectively, navigating limited client support for maximum impact.
Email Localization: A Strategic Guide to Global Engagement
Unlock international markets. Our framework shows how to adapt your emails for cultural relevance, technical accuracy, and legal compliance to resonate globally.
Interactive Email: Using Advanced CSS for Dynamic Experiences
Ready for emails that do more? Explore interactive techniques using advanced CSS (animations, hover, carousels) to boost engagement—plus the essential fallback strategies needed for Outlook.
Drag-and-Drop Email Builders: Efficiency vs. Customization
Drag-and-drop email builders promise speed, but have limits. We break down the pros (efficiency!) and cons (design constraints) vs custom HTML, helping you choose the right strategy.
From Mobile-Friendly to Mobile-First: An Email Design Guide
"Mobile-friendly" is no longer enough. If your emails force users to pinch-to-zoom, you're losing revenue. This guide details the mobile-first strategy, from thumb-friendly CTAs to single-column layouts, that you need to drive real engagement.
Beyond the Discount: Email Strategy in the Age of Perpetual Promotion
When every company is running a perpetual "sale," your discounts just become noise. This guide breaks down the email strategies you need to beat promotion fatigue, build real brand loyalty, and win the inbox.
Mobile Email Isn't Optional: Lessons from a Pre-Smartphone Era
Remember when phones didn't get email? That contrast proves why mobile-first design (responsive layouts, clear CTAs) isn't optional—it's essential for reaching your audience and driving results today.
Beyond Email: The Shard Case Study on Advanced Data Capture
See how The Shard used Enabler's advanced data capture and automation features to power a high-profile photography competition, driving 871 entries.