Digital Transformation
Proposition Development
Taking your brand to the next level
Big Picture Principles
Innovation Principles
For your proposition to be successful, your customers need to want it, it has to offer real value to your business, and it has to work technically. That's why our creative approach to proposition development and UX design uses the trinity of Desirability, Viability and Feasibility. This approach allows us to deliver you the best design outcome with strategic return.
- Desirable = answers a human need
- Viable = works for you commercially.
- Feasible = is it technically possible?
CREATIVE STRATEGY & VALIDATION
Proposition Development FAQs
The approach is inspired by the Design Thinking methodology, which embraces the 'divergent-convergent' creative principles. Projects start by ensuring the correct problem is addressed, followed by ideating and testing creative solutions.
For a proposition to be successful, it must meet three core criteria: Desirability (answers a human need), Viability (works for you commercially), and Feasibility (is technically possible). This ensures the best design outcome delivers a strategic commercial return.
We validate propositions through a series of 'test and learn' steps, which can involve user feedback sessions, A/B testing of creative concepts, and internal stakeholder review. This ensures the creative ideas are validated and commercially sound before execution.
Deliverables include the final Value Proposition Statement, a comprehensive Brand Toolkit (logos, typography, style guides), final Service Blueprints or campaign concepts, and the Innovation Toolkit to empower your internal teams.
A brand identity proposition develops a new creative foundation for your business. It includes a fully fledged brand toolkit covering logos, typography, colour palettes, design systems, and visual/verbal identity to convey personality and engage recognition.
Yes, Pancentric offers End-to-End Propositions. This includes everything from brand strategy and market research to developing a new corporate identity and executing it across the entire digital estate, products, and services, resulting in a unique selling proposition.
Yes. Our design team develops creative propositions for both digital and physical needs. We use a mix of Design Thinking methods and marketing expertise to create innovative service solutions and communications campaigns that aim for excellence and commercial innovation.
Giving Your Brand The Tools
Brand Identity
You want the visual and verbal identity of your brand to inform, convey personality, and engage recognition. Our brand identity proposition develops a new creative foundation for your business, with a fully fledged brand toolkit that includes logos, typography, colour palettes, design systems and more.
Example: New Corporate Identity for Pinnacle Pet Group
Pinnacle Pet Group is a customer-centric pet healthcare provider, who asked us to develop them a modern, go-to-market identity that conveyed 'energy and innovation'.
Building a New Brand
End-to-End Propositions
Need more than a new logo? We can create a new brand experience for your business, with a unique selling proposition. From brand strategy and market research, to developing a new corporate identity and executing it across your entire digital estate, products and services.
Example: New Consumer Brand for Everypaw
Everypaw is a successful pet insurer, who needed a stand-out go-to-market proposition. We delivered an end-to-end solution, including brand proposition, visual ID and full digital execution.
Award-Winning Designs
Service Design & Creative Campaigns
Whether it's digital or physical, our design team can develop you creative propositions for any need. We aim for excellence and innovation in everything we develop, and use a mix of Design Thinking methods and marketing expertise to create innovative service solutions and communications campaigns that will help your initiative stand out from the crowd.
Example: 'Cyber Safety' Design for Ecclesiastical
Ethical insurer Ecclesiastical wanted a campaign to help protect young children from the risks of Cyber. Our design outcome was a departure from standard educational practice, loved by schools and won a CIR Award.
A wise man once said
"The faster we make our ideas tangible, the sooner we can evaluate them, refine them, and zero in on the best solution"
Tim Brown, Change by Design
Your Design Innovation Toolkit
Download our free Design Thinking Toolkit to unlock innovative techniques to help your business ask the right design questions and shape the best proposition.
This 25 page toolkit has expert advice and templates, giving your team all the tools to kick-off your own design thinking workshops, and truly get into the mindset of customer desirability, design feasibility and product viability.
CREATIVE STRATEGY & VALIDATION
Proposition Development FAQs
The approach is inspired by the Design Thinking methodology, which embraces the 'divergent-convergent' creative principles. Projects start by ensuring the correct problem is addressed, followed by ideating and testing creative solutions.
For a proposition to be successful, it must meet three core criteria: Desirability (answers a human need), Viability (works for you commercially), and Feasibility (is technically possible). This ensures the best design outcome delivers a strategic commercial return.
While highly recommended, completing the Discovery phase is not strictly required if you already have a strong, validated foundation of customer insight and strategy. However, the Proposition Development phase must be based on clear customer needs (Desirability, Viability, Feasibility) to ensure commercial success.
We validate propositions through a series of 'test and learn' steps, which can involve user feedback sessions, A/B testing of creative concepts, and internal stakeholder review. This ensures the creative ideas are validated and commercially sound before execution.
Deliverables include the final Value Proposition Statement, a comprehensive Brand Toolkit (logos, typography, style guides), final Service Blueprints or campaign concepts, and the Innovation Toolkit to empower your internal teams.
A brand identity proposition develops a new creative foundation for your business. It includes a fully fledged brand toolkit covering logos, typography, colour palettes, design systems, and visual/verbal identity to convey personality and engage recognition.
Yes. Our design team develops creative propositions for both digital and physical needs. We use a mix of Design Thinking methods and marketing expertise to create innovative service solutions and communications campaigns that aim for excellence and commercial innovation.