Digital Transformation

Proposition Development

Taking your brand to the next level

Winning Creative Approach

We have an award-winning record in service design, branding and cross-channel marketing propositions for enterprise organisations.

Our approach is inspired by the Design Thinking methodology, which embraces the 'divergent-convergent' creative principles set out by The Design Council. Projects start by ensuring we address the right problem - identified via collaboration with your team and research and discovery activities. From here, we ideate creative solutions through a series of 'test and learn' steps to ensure we've developed the optimum proposition.

Our customer-centric approach ensures the creative ideas we deliver you are on-point, validated and deliver you real-world commercial advantages.

Big Picture Principles

Innovation Principles

For your proposition to be successful, your customers need to want it, it has to offer real value to your business, and it has to work technically. That's why our creative approach to proposition development and UX design uses the trinity of Desirability, Viability and Feasibility.  This approach allows us to deliver you the best design outcome with strategic return.


  • Desirable = answers a human need
  • Viable = works for you commercially.
  • Feasible =  is it technically possible?
Giving Your Brand The Tools

Brand Identity

You want the visual and verbal identity of your brand to inform, convey personality, and engage recognition.  Our brand identity proposition develops a new creative foundation for your business, with a fully fledged brand toolkit that includes logos, typography, colour palettes, design systems and more.

Example: New Corporate Identity for Pinnacle Pet Group

Pinnacle Pet Group is a customer-centric pet healthcare provider, who asked us to develop them a modern, go-to-market identity that conveyed 'energy and innovation'.

Building a New Brand

End-to-End Propositions

Need more than a new logo?  We can create a new brand experience for your business, with a unique selling proposition.  From brand strategy and market research, to developing a new corporate identity and executing it across your entire digital estate, products and services.

Example: New Consumer Brand for Everypaw

Everypaw is a successful pet insurer, who needed a stand-out go-to-market proposition.  We delivered an end-to-end solution, including brand proposition, visual ID and full digital execution.

Award-Winning Designs

Service Design & Creative Campaigns

Whether it's digital or physical, our design team can develop you creative propositions for any need. We aim for excellence and innovation in everything we develop, and use a mix of Design Thinking methods and marketing expertise to create innovative service solutions and communications campaigns that will help your initiative stand out from the crowd.

Example: 'Cyber Safety' Design for Ecclesiastical

Ethical insurer Ecclesiastical wanted a campaign to help protect young children from the risks of Cyber.  Our design outcome was a departure from standard educational practice, loved by schools and won a CIR Award.

A wise man once said

"The faster we make our ideas tangible, the sooner we can evaluate them, refine them, and zero in on the best solution"

Tim Brown, Change by Design

design thinking toolkit

Your Design Innovation Toolkit

Download our free Design Thinking Toolkit to unlock innovative techniques to help your business ask the right design questions and shape the best proposition.

This 25 page toolkit has expert advice and templates, giving your team all the tools to kick-off your own design thinking workshops, and truly get into the mindset of customer desirability, design feasibility and product viability.

Interested in Proposition Development?

Call us on 020 7099 6370 or complete the form below and we will be in touch.