Customer is king

We help you understand your customers better and use these insights to shape digital transformation plans. Our Discovery outputs provide guide rails for future design innovations and development. Time invested here pays real dividends later, ensuring we deliver the best customer experiences and digital growth outcomes for your business.


Our pathfinder Discovery sessions help you to crystallise your project vision, understand customer blindspots, and anticipate business barriers. Collaborative techniques help to unlock the issues, generate innovative solutions, and align your team.

Outputs: Team alignment on your plan, high-level definition of priorities, and customer research requirements.

Pathfinder design thinking workshop

Customer research

Depending on your needs, we can recommend the best mix of research activities. Options include service safaris, social listening, focus groups, customer 1-2-1s, surveys, polls, design thinking workshops, customer empathy mapping, and more.

Outputs. Insights translated into customer personas, user journey maps, and proposition blueprints to steer and inform design.

Customer research

Audit & benchmark

We assess your current performance data and supplement with custom benchmarking, usability (UX) audits, and heuristic scoring of the digital experience. Deep dive data analysis also available. We are also part of DigitalBar, a digital capability benchmarking initiative providing access to wider industry insights to steer outputs.

Outputs. Unlocking what works currently, what good looks like, and for wider market inspiration.

Our approach is to build strong chemistry and common purpose with our client team and partners - collaborate, go on the journey together.
Simon Fenn
Simon Fenn
Co-Founder Director. Pancentric Digital

Example collaboration activities

Example discovery outputs

Interested in our Discovery services?

Call us on 020 7099 6370 or complete the form below and we will be in touch.